“Realtor Relationship” Program for Loan Officers

Are your refinancing deals declining?

 Are realtor relationships key to your continued success?

Do realtors have no time to talk to you?

Do you have something unique to offer realtors?

First Home Guide (FHG) is giving a limited number of loan officers a “competitive advantage” for developing realtor relationships in their market.

First, the facts …

• 77% of buyers used the Internet when searching for a home.
• 81% of home buyers who searched on the internet purchased their homes through real estate professionals.
• Nearly 70% of all Internet-using home buyers visited a home with a real estate agent as a result of their use of a real estate Web site.
• 63% of home buyers who searched online felt the Web shortened their search.

(Source: 2006 National Association of REALTORS® Profile of Homebuyers and Sellers)

As you can see, the Internet is powerful!  You can offer your Realtor Partners free listings on the FHG web site which is optimized to come up on the first page of all of the major search engines used for “first home” or “new home” searches. 

What does your Realtor Partner get from you?

• Free listings on one of the fastest growing real estate web sites with top placement on search engines like MSN, YAHOO, Alta vista, Google, AOL, LYCOS, and others. 
• Pre-approved buyers from you are referred back to the realtor listing the property.
• Another source of financing in you, who they have had a good experience with already.

What do you get for participating in the FHG program?

• A unique program to offer realtors that creates a relationship opportunity for you.
• A program providing advertising and promotion for you and your realtors. 
• Your contact information on the property detail page.
• Pre-qualification forms sent directly to you. 
• Copies of all emails sent to your realtors.
• Exclusive leads and guaranteed market share – you can add up to 200 realtors in your account.
• Leads and benefits go directly to you no matter where you work.
• Advertising and promotion of the site and your realtors’ listings using a majority of the monthly participation fee.
• Participation is on a monthly basis - no long term contracts to sign. 

How to Start the
“Realtor Relationship” Program

Try the First Home Guide (FHG) Program

.

• According to all of the web marketing studies, most people start with the results of first
  page of any search they do with a search engine.
• Try any of the search engines on the left and type in something like “Minnesota real
  estate”, “Minneapolis real estate” or “Minnesota first time home buyer”.  The results on
  the internet are always dynamic, but you will usually see www.firsthomeguide.com on the
  first page of most searches using most search engines.
• On all of the high traffic searches (like “Minnesota real estate” with over 15,000
  searches in August of 2007) FHG will place very high and almost always on the first
  page.
• Once in the FHG site, www.firsthomeguide.com, explore the different options and see how
  the site will benefit you and your realtor partners.  You will be given access to manage
  your realtor partners, providing a valuable service to them and adding great value to your relationship.
• In addition the web site will have tools like pre-qualifications, seminars and mortgage
  tools.

Then Ask Yourself These Questions

• Is my refinance business declining?
• What am I spending on marketing for new home purchase versus refinancing?
• How do I prospect for new business now?
• How am I reaching realtors for partnering now?
• Do I get a response when I call or do I have anything unique to offer realtors?
• How much do I spend on marketing?  For new purchases?  For refinancing?
• What am I getting for my marketing dollars?

Apply to FHG and Get Set Up

• Participation is very limited in each market to assure each of you have a guaranteed
  market share of potential realtor partners.
• You have seen the value of this program in your marketing efforts in developing realtor relationships.  Go to www.firsthomeguide.comand submit the application to FHG.
• Upon acceptance in the program, after your first monthly payment, FHG will set you up
  and get you started.

Work the Program

• Just get 5 realtor listings a day.  Do this for 2 weeks.  Then on the 11^th day get the 5
  new listings and call the first 5 again and see how they are doing.  Make any updates
  and build your relationship.  Keep this process going and watch your realtor network
  grow.
• Now as part of your on-going discussions with your realtor partners you have the opportunity to develop a financing relationship.

Mortgage marketing program application